​Heather Haley
​
COMMUNICATIONS, JOURNALIST, METEOROLOGIST
Knoxville, TN ​heather.m.haley@gmail.com
Resume
Heather Haley
Bachelors Geosciences, Broadcast Meteorology, 2012
Mississippi State University
Bachelors Journalism & Electronic Media, 2005
University of Tennessee
Goals
I am driven by achievements and finding new and creative ways to help my company grow. I believe being personable, approachable, and available for people keeps television Meteorologists ahead of web and mobile products. I'm a parent who understands that sometimes the weather forecast is simply about planning your day, but as a Meteorologist I'm prepared to track the threats the weather can bring to an area.
Areas of Expertise
Severe Weather Coverage - Communicate current severe threat in a calm and clear fashion without becoming repetitive
Weather Forecasting - Complicated forecasting zones with varying terrain
Technology - Experience with WSI products, able to learn new software quickly
Social Media - constant communication with viewers via Facebook, Twitter, and Instagram
Mobile App maintenance and data analytics
Web editing and formatting - text and video posting via Syncback, Anvato and Clickability
Radio Broadcasting - in studio, live, and pre-recorded weather forecasts
Reporting - experience in general assignment and specialty subject news and post-event weather reporting, live and breaking
Traffic - regular live, in-studio traffic coverage
Professional - National Weather Association member, Nashville/Midsouth Chapter Emmy member
Examples of Lifestyle Created by Meteorologist Heather Haley
We are a visual medium, AND we have to make our on-air content relevant and important to a society that can swipe to get their forecast. Seeing a temperature and rain chance on a phone does NOT give people the big picture. Our jobs are to tie in the forecast with their lives.
Lifestyle graphics are also great for social media. Folks are more inclined to share a forecast for their kid's soccer practice, than a generic day planner. These serve as a reminder to viewers that we know how the weather can impact their family.
CHIEF METEOROLOGIST WVLT-TV, Knoxville, TN, April, 2019 - July 2025
Forecasting for the morning and Noon newscasts. Coordinate and plan weather opportunities live in the field. Create schedules for the weather team, based on upcoming forecast needs. Coordinate with news for impactful weather events. Build new graphics and create lifestyle options to improve the on-air product for all shows. Provide MaxTraffic maps and graphics for evening traffic updates. Occasional special reporting. Update all web video, text, radio, and social media throughout the day. Manage all software products for on-air, web, and mobile app.
MORNING & NOON METEOROLOGIST WVLT-TV, Knoxville, TN, October 2012 - November 2016
Update viewers on current conditions and help the people of East Tennessee and Southeastern Kentucky plan their day. Update graphics and information, with live hits every 10 minutes. Keep up with viewers via social media throughout the show. Provide forecasts for multiple radio partners into the early afternoon hours.
WEEKEND WEATHER & NEWS REPORTER WVLT-TV, Knoxville, TN, May 2008 - October 2012
Help viewers make their weekend plans around the changing weather conditions, with evening and night newscasts, and continue the long-range, 8-day forecast. General assignment reporter with the ability to cover anything from light-hearted features to hard-news, breaking, live news.
NEWS ANCHOR & REPORTER WYMT-TV, Hazard, KY, March 2006 - May 2008
Started as a fill-in anchor and general assignment reporter. Ability to adlib and cover a wide-range in news topics, moved to morning anchor and continued news and weather reporting.